When seeking partners to assist you in elevating your site’s findability and your business’s omnipresence, you’ll run into plenty of outfits that take a generic approach to all marketing – they have the same bullet points for every client pitch. They might bring energy. They might bring some nifty ideas. But they fail to understand that marketing is a many-colored land: There’s a difference between B2B and marketing directly to consumers.
We get that. We know that B2B has undergone a quiet evolution in recent years, putting more of the onus on marketing to develop initial relationships and prime the pump for the sales team. And we get that when it comes to helping you develop a smart B2B marketing campaign, it all starts with knowledge.
We get to know your business and your market. Chances are, actually, that we already know your business and your market – but there’s always a deeper dive to take. We want to start off from a place of knowledge and expertise, so we take the time to do our due diligence, and we start crafting a unique approach only when we know your market as well as you do.
The concepts of findability and omnipresence are just as important – perhaps more important – in B2B marketing, where so much relies on relationships. The key is to plant the seeds of that relationship before a customer is even thinking about making a purchase. That’s what we’re good at, and that’s what we can do for your brand.