Boosting Profits in Competitive Market
Established B2B lab systems business in a very, very tight and competitive industry needed to increase findability, visibility, and, most importantly, profits. B2B nature further constricted the possible marketing vectors and usable SEO assets. Highly developed level of competition was a further challenge as even a technically successful SEO campaign that raised findability might not lead to increased sales.
We performed a careful keyword and market analysis and research competing websites for insight. Using this data we created a bespoke and tightly-focused SEO campaign designed to raise traffic numbers, visibility, and sales. We were very hands-on and made numerous small adjustments as real-time analytics analysis told us how the campaign was performing.
Complete success – our strong SEO campaign not only raised Mintz’s profile in the industry and in online searches, they reported greatly increased website traffic and increased profits as a direct result as well. The client expressed personal thanks for the work we did, which was very personally satisfying, as we value our personal relationship with our clients.
Low Budget Start Up Launch
Scodix was a new start-up with limited resources and a low marketing budget that had to be managed very, very carefully, with every move designed to have maximum return on investment. With no money to waste, Scodix needed expert guidance to help it devise a marketing and SEO campaign that spent every dollar very carefully.
Scodix hired us to consult with their own in-house marketing team. We assisted with analysis of competitor’s websites, SEO, and Adwords campaigns to teach them how to identify the strongest keywords for their campaigns and to help them design and implement their SEO and Adwords campaigns with an eye towards budget control for maximum impact.
Scodix has quickly established their web presence and routinely appear alongside larger and more-established competitors in search results. This was achieved with minimal budget expenditure and zero waste. Their in-house marketing team retains us as consultants but has learned how to manage their own campaigns thanks our tutelage. As they grow they are gearing up for a second phase of marketing with a larger budget and more confidence.
New Product Introduction
Novoxel was introducing a new and previously unknown product into an incredibly competitive and challenging market. The needed us to help them position the new product and the supporting website strongly so that it gained visibility quickly, aiding their other marketing efforts. It was crucial that the product page show up in search results as the expectation was that potential customers would Google the product, prompted by other marketing.
We devised strong SEO campaigns across several languages (including English, Spanish, German, Italian, Chinese, and Japanese) in order to bolster a strong remarketing campaign designed to get the new product in front of a targeted audience that had already demonstrated interest in similar products.
Novoxel had a very successful launch of their new product, with high visibility on search engines and high natural findability for the website supporting the new product. They were very quickly able to establish the product as a common result for targeted searches identified as linked to motivated customers who would be interested in their product.